I was looking at Yahoo this morning and I noticed a story about the NFL draft in the featured area at the top of the homepage. The headline was "NFL draft grades: One NFC team gets an 'A'."
When I clicked on it and went to the article page I felt like I'd landed on the wrong story. It was just a dense paragraph about each team that listed all the picks with a bit of commentary. Also, it was grouped by division rather than being listed from best to worst. I scrolled to the bottom of the page looking for a chart or list or something. And then I noticed the grade after the words "Bottom line:" and I realized that was what I was supposed to be looking for. The homepage promised me grades but instead of featuring the grades it hid them from me.
They should have made the grades bigger and more noticeable and perhaps ordered the teams by grade so that users can scan from top to bottom and know immediately who did well and who did poorly without having to mentally pick through the player names, team logos, etc. Make the fun stuff stand out!
